With digital marketing jobs being abundant nowadays, it could be easy to forget that a cover letter well-written matters too. After all, it is often a hiring manager’s first impression of you, and this impression can either make or break your chances. Cover letters give you an opportunity to showcase your personality, enthusiasm for the role, and reason you fit so well in With cover letters, you get to show the reader that you have a certain personality, excitement about the role, and an ability to demonstrate exactly why you are so right for the company.
Did you know that an astounding 83% of HR crew believe that writing a cover letter is essential in the hiring decision process? In addition to that, a compelling cover letter can put you in an interview slot even if your CV wasn’t extraordinary. Resume Lab supports the theory that a personalized and sincere cover letter would give you an edge over other applicants. Therefore, if you are earnest about getting that job of your dreams in digital marketing, you owe it to yourself to get it done right.
Recruiters often go through stacks of applications, and they need something that will shout out “Hire Me” right way. You don’t want your cover letter to blend into the background noise; rather, it should be distracting with its riveting content.
So here are 5 pointers to write a digital marketing cover letter that gets you noticed and increases the chances of an interview invite.
) Talk the Jargon
In writing your cover letter, you have to speak the language of the company where you are trying to apply. This means that whether it is a start-up creative digital agency or more establishment, your tone and style should be parallel to that of the business.
When unconventional-their kind of company-make sure your writing shows that energy. Maintain a sense of professionalism when your cover letter is directed to a more formal company. To inspire you about the style the company might take, check out their website, spiffy up their blog, and even search their social media accounts.
Also, note the wording used in the job description. If this is a very innovative and cutting-edge company, use words such as “creative,” “innovative,” and “results-driven”; otherwise, make sure these words get into your writing. As expected, it is a bit tricky-well, over here, it should be balanced. You want SYOU to come through naturally, so nothing seems too strained or artificial.
2) Tailor-made letter for the job:
Gone are the days when you could write a ‘one-for-all’ cover letter. Personalize your letter for each individual job and employer. It might make all the difference between the paper being full of history or thrown into the “do not consider” pile.
What tone do you apply when making a tailored cover letter? Address the specific needs of the employer. Read through the job description and identify the key skills and qualifications that the employer is after. Then, provide evidence of how your work experience matches these stated requirements.
For instance, if the position requires someone with SEO experience, you could provide a nugget of information regarding a time you improved organic traffic for a previous employer/client. Or if they need someone with creative mindsets, tell them about one of the most successful marketing campaigns you’ve led that truly shows off your creativity.
You should also let them know why you want to work for them in particular. Perhaps you love what they stand for, or maybe their ingenious approach to digital marketing excites you. Talking about these details proves that you have done your research and are sincerely interested in the company.
3) Clear and Concise
Your cover letter needs to be clear and concise, not exceeding one page if possible. Hiring managers are busy and often do not have time to read extended cover letters. The first paragraph states clearly and succinctly that you are applying for the position and why you consider yourself a good match for it.
Your first two-three lines mostly are about attention. So, for example, should the advertisement prove an analytical mindset, you want to start showing your enthusiasm for data-driven strategies and an explicit track record of applying analytics to improve marketing campaigns.
The rest of your cover letter will show those experiences and skills that best tie to the job description. Two to three small paragraphs would be ideal for this. Ensure to mention any awards or financial gains acquired from any jobs you have had.
4) Go beyond the CV
It is excellent for listing your professional experience and achievement, but your cover letter will allow you to add more to this complement and present yourself beyond the CV. Your cover letter can, therefore, be a further elaboration on critical points from your CV.
For instance, if your CV states that you grew a brand’s following on social media by 25 percent, your cover letter may explain how you came to achieve that feat. What campaign were you running? Which tactics did you use? How did you measure success? All of this goes a long way towards making your value clear beyond just the numbers.
The cover letter is also an excellent place to mention your “softer” abilities, such as the following: communication, teamwork, and adaptability. These skills can give you an edge over other candidates who might be more focused on technical capabilities. In this way, soft skills can be the difference between two strong candidates in an employer’s mind.
5) Wrap it Up with a Powerful Call to Action
Closing your cover letter is equally important as opening it. It should create an impression and lead the employer to do something about it.
Ready with a powerful call to action that conveys you are open for more discussions on your application. Something like: “I would welcome the opportunity to further discuss how I can contribute to your team and help drive your marketing efforts forward.”
Close Ends Call to Action, proving that you are proactive and enthusiastic while such attributes are essential in any digital marketer.
Final Observations:
A splendid cover letter for digital marketing does not just serve the purpose of presenting your CV; it also presents personality, passion for the job, and an understanding of the company’s needs. You will significantly increase your chances of writing your own stellar contender for the interview after applying these five tips.
A really strong cover letter is not just an introduction to your CV; it demonstrates your whole persona, your desire to offer more for the role, and your understanding of the company’s needs. You will raise your chances of writing that perfect cover letter that hiring managers note and eventually invites you in for an interview through these five tips.
Do not forget that a well-written cover letter can do wonders. Invest your time and energy to create one, it can be the differentiating factor between landing your next digital marketing job and passing.